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Facebook: Business Page vs. VIP Group

Writer's picture: angieoc1234angieoc1234

Tips to run successful business on Facebook - Facebook Business Page and Facebook Group
Facebook Tips for Network Marketing

Should you have a Facebook Business Page or Facebook VIP Group for your business?

Let's find out! Here is a quick list to reference when deciding which is right for you & your business.


Facebook Business Page-

  • run ads and boost posts for exposure

  • list & sell products on page

  • stay on brand with topics & brand colors

  • not favored in algorithm (posts won't show up on feeds)

  • paid exposure for growth


Facebook VIP Group-

  • community & conversation with group of people with similar interests

  • builds know, like, trust factor

  • funnel to business page to shop

  • content overrides algorithm (your posts will be seen first on feeds of group members!)

  • opportunity to build network quickly

*HOT TIP BELOW*



HOT TIP-

The ultimate goal is to get traffic to your website for people to shop.

Create a customer journey leading your audience to your website.

  1. invite to your VIP Group from your personal page (1x per month minimum)

  2. encourage group members to invite friends to VIP page (2x per month minimum)

  3. when highlighting a product, direct people to your Business Page or Website to learn more & shop (1x per week minimum)


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Crickets....engagement plateau...

frustration.

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For so long I thought these things weren't necessary. I didn't have the confidence I needed to show up as myself and I didn't believe I could be successful as me. Creating a customer avatar would limit the customers I could reach, yet no one was even noticing me. Copying posts that had success for others, flopped hard.


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XO

Angie O.


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